Theo makes some damn fine chocolate, but at $4 for a 3-ounce bar it's an extravagance not everyone can afford, especially when a perfectly adequate "Pound Plus" bar can be bought at Trader Joe's for only a dollar more. Still, the premium price buys more than just a better tasting chocolate. Seattle-based Theo proudly promotes its products as both organic and "fair trade." I mean, that "Fair for Life" logo must account for something, right?
Apparently, not all that much.